Sep
11
Marketers Are Failing to Personalize to Lower Income Consumers
Posted in: UncategorizedLess than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared to around half of people in top income brackets of $188,000 or more. That was the finding of a new survey from marketing personalization platform Formation.ai, which asked some 2,000…
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