Sep
09
Marketers Air Fewer Back-to-School Ads
Posted in: UncategorizedBack-to-school is a fiercely competitive time for retailers, but fewer are running TV and online video ads this season. And those ads that are being aired are not as effective as they once were.
According to AceMetrix, marketers, particularly retailers, aired 11% fewer ads this season — 55 back-to-school ads aired this year versus 62 a year ago. And those back-to-school ads ranked as 5% less effective.
“Last year we saw pretty good volume even in an Olympic year, so I’m surprised to see this season fall short,” said Gloria Consola, VP-corporate marketing at AceMetrix.
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