Sep
11
Marketers Again Mistakenly Think 9/11 Is a Good Brand-Building Moment
Posted in: Uncategorized
It’s become an annual ritual: trying to convince marketers that the anniversary of the Sept. 11 attacks, which killed almost 3,000 people, is not the right subject for engaging consumers.
It’s possible for advertisers to come up with respectful tweets, of course. White Castle wrapped the World Trade Center towers in American flag imagery and told followers “We remember.” And Cinnabon got involved with a somber flag image.
It’s just a question of what a burger chain or other fast-food store has to do with commemorating tragedies, whether national or personal.
Post a Comment