Jan
17
Marketer Q&A With Mercedes, Volvo and Chevrolet
Posted in: Uncategorized
The world’s top automotive marketers gathered in Detroit this week for the North American International Auto Show and the Automotive News World Congress. Advertising Age quizzed several top marketers on topics ranging from Super Bowl and Sochi Winter Olympics to new ad campaigns and agency changes. Excerpts:
Tim Mahoney, CMO of Global Chevrolet, General Motors:
Q: What’s your plan for Super Bowl?
Post a Comment