Oct
18
Mark Read on WPP’s Latest Mega Merger—the Formation of VML
Posted in: UncategorizedIn a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP’s merger of two of its flagship agencies, VML Y&R and Wunderman Thompson, to form an entity of 30,000 people across 64 markets is, in some ways, a response to that competition. Mark Read, CEO of WPP, has…
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