Marie Claire, Mastercard Open Pop-Up Shop
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Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay. Using an app, consumers can purchase by tapping items in a display, an exterior window, or even the mirror in the dressing room.
Open in SoHo in Manhattan from Sept. 23 through Oct. 2, the store is organized by magazine section, such as career guide @Work, social guide @Play and wellness resource @Peak, and tied to Marie Claire’s October issue, which highlights the intersection of technology and lifestyle.
“Today’s consumer is seeking a seamlessly integrated experience across both the digital and physical environment,” said Sherri Haymond, executive vp of digital partnerships at Mastercard, noting that the shop will showcase Internet of Things devices. Consumers will be able to pay for items, like skincare products and gadgets, from anywhere in the store. A mobile photography studio will also be on site for career headshots.
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