March Madness Is 95% Sold Out Across TV, Online Inventory
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While it’s anyone’s guess as to who’ll be cutting down the nets in Lucas Oil Stadium on April 6, the smart money says the big winners of March Madness will once again be media partners CBS and Turner Sports.
According to insiders, the ad inventory in and around the 67-game 2015 NCAA Men’s Division I Basketball Tournament is tighter than the Virginia Cavaliers’ asphyxiating pack-line defense. Advertisers have snapped up more than 95% of all available airtime in the linear TV broadcasts and the March Madness Live digital stream.
As befits a high-profile live sporting event — last year’s march to the Final Four averaged a combined 10.5 million viewers per window on CBS, TNT, TBS and truTV, making it the second most-watched tourney in a decade — ads are priced at a premium. The going rate for a 30-second spot in April’s title tilt on CBS is just north of $1.5 million a pop, nearly trebling the price for a single unit in the 2014 NBA Championship Series ($520,000).
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