Hasta La Creative!

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Agency: JWT ArgentinaChief crative officer: Gonzalo Vecino / Pablo Alvarez TraviesoExecutive creative director: Gonzalo Vecino / Pablo Alvarez TraviesoCreative director: Ariel AbadiArt director: Fernando ZagalesCopywriter: Juan Mesz Account supervisor: Carlos NesciAccount Manager: Eliana GarciaProducer: Fabián CataneseProduction: Buenamano RealizacionesClient contact: Miguel Ángel Diez