Man vs. Machine: Who Can Best Predict Cannes Lions Winners?


Predicting Cannes winners has long been a sport for the creative industries’ top minds, but now it can also be done by computer algorithm, thanks to the Oracle from Decoded, which promises to identify likely winners using big data instead of creative judgment.

Rather than take their word for it, Ad Age put the Oracle to the test, pitting it against the Leo Burnett team, which claims that its Cannes Predictions reel has an 84% success rate in forecasting Lion winners over the last 26 years. Leo Burnett has only missed a Film Grand Prix twice, and one of those years was 1997, when none was awarded.

The shortlist for the Innovation Lions, only in its second year, has been released ahead of the festival, so Decoded’s Oracle and Leo Burnett’s team set to work identifying the top two contenders from the 30 hopefuls.

Continue reading at AdAge.com

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