Hasta La Creative!

The AIDS Healthcare Foundation will be launching a new campaign to promote its HIV prevention campaign. This time it shall be Blair Underwood who will be starring in the campaign which can be seen on billboards throughout Los Angeles.

The campaign continues AHF’s “Stay Negative” HIV prevention and testing campaign which began earlier this year with advertising materials that featured an eye-catching image of a semi-nude male with the words “Stay Negative” tattooed on his back. Like the previous “tattooed man” ad, the Underwood “Man Up” campaign includes billboards, an online presence which, in addition to its own website, includes banner advertisements on KIIS, HOT, MYFM radio station websites.

The attention-grabbing image of Underwood and his direct message to viewers is already having an impact. The billboards and an increase in traffic to the www.freeHIVtest.net website have coincided with a dramatic increase in capacity and testing through the AHF Public Health Division.

(Source) Press