Man and His Mother Steal the Spotlight at a Mother's Day Dance: It's the Newest Ads on TV
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Land Rover presents a wedding day disaster-turned-adventure in which a groom decides pouring rain isn’t bad luck and takes the wedding party out in his Discovery Sport. Mountain Dew brings us a scene straight from the imagination of a young Nascar fan: Dale Earnhardt, Jr. crashes an epic paintball game in the woods while metal plays. And in a spot from Kmart, a young man and his mother steal the spotlight at a Mother’s Day dance — proving your free spiritedness and dance moves are actually both genetic. Also, Beats Audio shot to the top of the engagement column with its “Ohana” spot featuring Marcus Mariota.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
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