Apr
15
Making Stories in a Digital World: Report From Ad Age Digital Conference
Posted in: Uncategorized
Marketing is no longer about telling stories. It’s about making them.
That was the theme of the Ad Age Digital Conference as executives from Adobe, Burger King, Taco Bell, Visa and others shared their views crafting narratives and shaping user experiences with content.
If marketers increasingly want to stop dictating narratives for people to take or leave, how can marketers make themselves part of consumers’ stories and get consumers to create content?
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