Maker Studios, Omnicom Sign Eight-Figure Upfront Deal for Web Video
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Here’s why one way Disney can begin to recoup the $950 million it plans to spend on YouTube network Maker Studios.
Maker Studios has signed an upfront deal with Omnicom Media Group ahead of the network’s Digital Content NewFronts presentation on Tuesday night in New York. The deal includes an ad spending commitment in the “low-eight figures,” according to a person familiar with the matter.
The deal is the first signed by Maker Studios, according to Maker Studios head of global sales Jason Krebs. In a recent interview with Ad Age, Omnicom’s president of U.S. digital investments Jon Schaaf said that the agency holding company doesn’t publicize its upfront deals unless they are “transformative opportunities.” The last upfront arrangement Omnicom announced was the $100 million deal with Instagram.
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