Apr
20
Make Goods and Bonus Spots
Posted in: Uncategorized
Strong Negotiator
Negotiating media buys is best left to professionals in the field. Those with experience protect their clients from poorly rated or canceled spots by negotiating make goods and bonus spots into the contracts. Use a pro and you’re less likely deliver unhappy news to the client.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
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