Jul
15
Major League: Chevy to Run 3.5-Minute Ad in Home-Run Derby
Posted in: Uncategorized
General Motors’ Chevrolet and Fox Sports are going big — really big — for Major League Baseball’s annual All-Star Game festivities.
The two advertisers are planning to launch extra-long commercials during ESPN’s telecast of tonight’s Home Run Derby and Fox’s Tuesday broadcast of the 84th MLB All-Star Game.
As a new sponsor of the “Chevrolet Home Derby,” Chevy will unveil a 3.5-minute spot for Silverado near the end of tonight’s slugging competition. The ode to pickup drivers and their rock-solid values features the song “Strong” by Will Hoge. Chevy’s creative agency Commonwealth, Detroit created the ad.
Post a Comment