Hasta La Creative!

DETROIT (AdAge.com) — Brenda Saget Darling isn't an auto executive, a dealer or a supplier. But the collapse of U.S. car and truck sales is afflicting her business all the same. Ms. Darling is publisher of More, a glossy monthly magazine aimed at women over 40. In the past year, she said, many of her automotive advertisers have gone from buying expensive inserts and gatefold covers to single-page ads to no ads at all. She has plenty of company. Last year automakers spent $1.35 billion to advertise in U.S. consumer magazines — a 23% decline from the $1.75 billion spent in 2007. Here's what publishers are doing to hold on to automakers' business.