Magazines Feeling More Optimistic This Spring, With Help From Beauty and Auto
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There’s a little more optimism in the offices of magazine publishers this spring.
After struggling their way through 2012, many titles are enjoying ad page increases in the early months of 2013, and not just the fashion magazines that typically turn out thick March editions. And ad pages across all monthly magazines from January through April declined, but only by 0.9%, according to the Media Industry Newsletter — an improvement from the 5.6% decline seemed in the period last year.
“It’s been a hard few years for print, but our research shows consumers love their content,” said Brenda White, senior VP-publishing activation director at Starcom USA. “We know consumers still like the experience of going through the pages of a magazine and not only looking at the content, but also looking at the ads.”
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