Apr
01
Magazines Eager to Do ‘Creative’ Covers for Advertisers
Posted in: Uncategorized
NEW YORK (AdAge.com) — Magazines staring down the twin barrels of recession and digital competition, including ESPN The Magazine, Entertainment Weekly and Rolling Stone, are showing new eagerness to involve their covers with creative advertising. That's good news for marketers trying to make an impact in print, but it's also causing concern that the ads could spoil magazines' intimate relationship with readers.
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