Jun
02
Magazine Revenue to Climb Slightly as Newspaper Decline Continues
Posted in: Uncategorized
Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.
Consumer magazine revenue will be essentially flat this year at nearly $24.6 billion compared with 2014, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will climb to approximately $24.7 billion by 2019, PricewaterhouseCoopers predicted.
During that time, overall ad sales are expected to rise at a combined annual growth rate of less than half a percent, reaching $17 billion.
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