Mar
27
Madwell: We Are the Countervirus
Posted in: Uncategorized
Madwell designed the assets that promote social distancing and best practices to prevent spreading, while devoting ad space to thank people on the frontlines who cannot shelter-in-place. Their team worked on the campaign through illustration and a very strict visual / typographical grid, which evokes a sense of dist a n c i n g, utilizing a palette that is warm yet urgent, and copy that hammers home the idea that it is our collective responsibility to take action.
Post a Comment