Mad Men : the fonts and what is wrong with them.
Posted in: UncategorizedIf you are font-obsessed enough to get annoyed by all the Gill Sans because it’s all wrong in an American ad agency of the 1960’s, you’ll love that Mack Simpson – bless – has dissected all the font wrongs of Mad Men. Yes, Gotham, ITC kabel, Zapfino and even Gill Sans should not be there.
We know that the show isn’t historically accurate, heck, they had that IBM Selectric from 1961 already in 1960, but it’s nice to know that I’m not the only one obsessing over the tiniest details. Meanwhile, Andrew Hearst covers the thoughtless choice of Arial in the ending credits. At my house, my significant other plays the game of “spot the stuff the missus actually has” and so far he’s seen my blue Boylan Seltzer bottle in the show and a few pieces of furniture.
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