'Mad Men' 2025: Ad Leaders Predict the Future of the Industry
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As “Mad Men” brings its epic look back at agency life in the 60s and 70s to a close, we asked today’s agency leaders what “Mad Men” would look like if it were set in the future — specifically 10 years from now.
Martin Sorrell, CEO, WPP Group
In 2025 the (fabulously entertaining) world described by “Mad Men” will probably seem even more remote, anachronistic and misogynistic. We’ll no longer define “creativity” in the limited sense of just art and copy, and technology, data and content will be so much a part of what we do that the word “digital” will seem hopelessly quaint and narrow. We will be far more global in outlook (Mars, the moon?) and less Anglo-American, and there will be far more Peggy Olsons running agencies (along with people from more diverse backgrounds generally). By then, I also believe that chief financial officers and chief procurement officers will agree that marketing is an investment, not a cost.
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