Jul
28
Macy's Sings Its Way Into Consumers' Minds During Back-to-School
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Macy’s hopes to sing its way into parents and students’ minds this back-to-school season with an a cappella contest inspired by films like the Pitch Perfect franchise and popular a cappella artists.
The retailer will kick off a national challenge — open to elementary, middle and high schools, as well as colleges — in September in order to tap into the growing a cappella trend. Three winning schools will be chosen based on video submissions and each will be awarded $25,000.
Last back-to-school season, the department-store chain hosted another contest that leveraged the lip dub trend.
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