Macy's Links With Google To Show Mobile Users What's In Stock Nearby
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Imagine spilling coffee on your way to a holiday party and needing a new shirt right way. Macy’s has a solution: A quick Google search on your smartphone will tell you if that red sweater is stocked at a Macy’s nearby, in your size, and at what price.
Beginning in November, shoppers can search for an item on their phone and see what’s stocked at their nearest Macy’s location. Alongside the images are product details like price, size and color, directions to the store, and a link to the item on the retailer’s website. The program works with Google’s proximity marketing platform in an effort to drive sales in stores and online during the biggest shopping season of the year.
“We’re trying to encourage omni-shopping behaviors in consumers,” said Jennifer Kasper, group VP-digital media and multicultural marketing at Macy’s. “We know that we have great opportunity to build a longer, more loyal relationship with them if we are successful in communicating and encouraging discovery.”
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