Apr
13
Macy’s Launches a Review of Its $500 Million U.S. Media Business
Posted in: UncategorizedRetail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. “Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies after five years,” the representative said. Joanne Davis Consulting is managing the review, according to…
Post a Comment