Dec
09
Macpac: Lost
Posted in: Uncategorized
They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.
Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
Published: December 2014
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