Machinima Adds a Big New Distribution Platform in XBox Live
Posted in: Uncategorized
Machinima — one of the largest channels on the world’s largest video platform, YouTube — is now available without a computer, by way of Xbox Live.
The video entertainment network is already available on iOS and Android apps, but the deal represents its first expansion to a big distribution network beyond YouTube itself. It’s also the first time that Xbox Live has simultaneously introduced an app in all of its 41 global markets.
While Machinima is expanding — the move actually began late last month — its arrival on Xbox is also a bit of a return of the company’s roots: Machinima started out by posting video content related to Xbox video game “Halo.” It later grew to encompass all aspects of “geek” culture — graphic novels, superhero movies and hit TV shows like “The Walking Dead.”
Post a Comment