Hasta La Creative!

Much of adland is consumed by the onslaught of major media-agency reviews underway, with creative reviews lagging far behind. But Lyft has taken an unusual step to raise the profile of its search for a lead creative agency: putting a call out for a “wildcard” agency on Twitter.

“We’ve asked big agencies to pitch our business,” the accompanying video says, “but we root for the little guys too, so this is your chance to take the last seat at the table.” The brief asks for a video with three requirements: that it runs no longer than 60 seconds, that it takes place in a Lyft car and that it “creatively embody the lyft brand.”

It shouldn’t come as a surprise that this call for agencies does not involve a search consultant, and it wouldn’t be the first time a marketer has included a small shop in a review that mostly involves bigger agencies.

Continue reading at AdAge.com