Luxury Fashion Brands Have Different Priorities With Their Consumer Pop-Ups

Luxury fashion and beauty brands don’t often dabble in hosting consumer pop-ups. But when they do, you can expect them to go big with the scale and creativity of the experience. Gucci’s cosmetics line Gucci Beauty recently held its first-ever consumer pop-up to celebrate the launch of its new mascara, Gucci Mascara L’Obscur. In partnership…

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