Hasta La Creative!

Presenting its new proposition on glow, beauty brand Lux has relaunched its product line with its latest campaign titled ‘Chand Sa Roshan Chehra’, starring star couple Kareena Kapoor Khan and Saif Ali Khan. Inspired by popular cultural references on moonlit glow and beauty, Wunderman Thompson South Asia explores a first time creative thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, all perfectly embodying the ‘glowing’ proposition of Lux’s product relaunch. Each song chosen in different languages, helps bring alive the brand’s proposition of comparing a woman’s beauty to the moon.