Luis DeAnda Named President at TBWA/Chiat/Day Los Angeles


Luis DeAnda has been named president of TBWA/Chiat/Day’s Los Angeles office, succeeding Carisa Bianchi, who is leaving the shop after 24 years.

Ms. Bianchi had been president of the L.A. office since 2005. She previously held the same title at TBWA’s San Francisco office, which shuttered in 2002.

Mr. DeAnda has been with the TBWA network for 12 years, joining TBWA in January as managing director after serving as managing director at TBWA/Media Arts Lab, the unit formed to handle the Apple account. He was previously chief operating officer at TBWA/Hakuhodo in Tokyo.

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