Apr
05
Lucky Charms: Now With These
Posted in: Uncategorized
Lucky Charms is the cereal that’s packed with marshmallows shaped like pink hearts, yellow moons and green clovers. The new Magical Unicorn was developed and a bit of a big deal. But, when we looked to target millennials, we realized the shape wasn’t really as big of a deal as the marshmallows. And, truth be told, it didn’t really look like a unicorn. So we just played up the news in a candid and fun way: Now with These! Our executions brought this shape to life with a graphic animation style our target could appreciate.
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