May
20
‘The Founder,’ Like Ray Kroc, Feasts on McDonald’s Imagery
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: “Crosses. Flags. … Arches.”
Those words are spoken by Ray Kroc, or rather Michael Keaton, in “The Founder,” a film about the McDonald’s Corporation, as he envisions the stature the soon-to-be ubiquitous emblem would attain for the fast-food chain in a nation that in 1954 already had steeples and flagpoles aplenty.
“McDonald’s can be the new American church,” says…
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