May
02
Lowe’s Embraces Six-Second Vine Videos for Spring Campaign
Posted in: Uncategorized
Plenty of marketers are experimenting with Vine, but few have made the 6-second video platform truly useful for consumers. Lowe’s may be on its way to cracking the code.
Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s (@Lowes) April 21, 2013
The home improvement retailer has launched a dozen Vine videos featuring home improvement tips like how to remove a stripped screw, get rust off of knives and use pillowcases to organize sheets. Those tips had existed in text form, but Vine provided the “perfect vehicle to bring them to life and make them shareable and fun to watch,” explained Wil Boudreau, executive creative director at BBDO, New York, Lowe’s agency.
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