Feb
24
Lowe's Brings on Starcom for $300 Million Media Account
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Lowe’s has tapped Publicis Groupe’s Starcom to handle its $300 million media account about a month after naming Jocelyn Wong as its new chief marketing officer.
The retailer has been reviewing its media business since last fall. The accoune had been handled by Omnicom’s OMD, which was not immediately available for comment.
Lowe’s spent $304.5 million on measured media in the U.S. last year, according to Kantar Media, but has struggled in its competition with rival Home Depot, the No. 1 home-improvement chain in the country.
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