Apr
01
Lowe Profero launches The Creativity Helmet
Posted in: Uncategorized
The technology team at Lowe Profero have invented a tool that could take the subjectivity out of creativity. And it could possibly eliminate the need for Creative Directors as well.
The Creativity Helmet™ measures temperature, pulse rate and changes in your brain activity to try and capture what is known as the “brain blink,” a term coined by cognitive scientists John Kouniosand and Mark Beeman in the 1990s.
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