Lowdown: Takata Airbag Recall Is Massive But Drivers Unaware
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The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Fanatics is catering to the sports fan in everyone with a new, multi-million-dollar campaign, “Love Never Loses,” debuting Wednesday during ABC’s ESPY Awards. New TV spots, created by Minneapolis-based Fallon, capture user-generated videos to illustrate the enthusiasm and the mania of fans. The marketing plays into 21-year-old Fanatics’ new branding, which includes a recently unveiled company logo and website. The company hired Chris Orton as CMO from Orbitz two years ago.
Silvercar — a rental car company that only offers fully-loaded Audis — has signed up Troy Aikman as an endorser. He stars in the brand’s first TV ad. The spot was produced by Vice Media and began airing on July 12.
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