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The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

The next spot set to air after one that launched the campaign in late September is “Opus” (above), which should run from Oct. 10 through mid December. Another one of four new spots set to run later in soup season is “Contained,” which focuses on the brand’s broth (below).

Cincinnati-based Nehemiah Manufacturing, which gives second chances to orphan brands, ex-convicts and people recovering from addictions, is branching out with a new brand Saline Soothers. The saline-infused wipes, aimed at preventing irritation for people wiping runny noses, are something of an adult-positioned extension of the Boogie Wipes brand the company sells for kids (and their parents). With this launch, Nehemiah is also for the first time incorporating its social mission into its consumer marketing, said VP-Marketing Eric Wellinghoff. Packages of Saline Soothers include a new “2C” logo and message “Every purchase helps provide jobs for Second Chance Employees.” About half of Nehemiah’s 100-plus employees have done time on felony convictions or are recovering from drug and alcohol problems. Saline Soothers are backed by a video, directing people to buy the product at Walgreens and Rite Aid stores, from Molio, the Salt Lake City, Utah, agency founded by Jeff Davis, who launched Orabrush, acquired last year by DenTek. Other Nehemiah brands include P&G castoffs Downy Wrinkle Releaser, Dreft and Kandoo.

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