Lowdown: Olympics Have an Official Mosquito Repellent Brand
Posted in: Uncategorized
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Here’s an Olympics sponsorship with major topical relevance: SC Johnson’s Off! has been named the official mosquito repellent of next month’s Summer Olympics games in Rio de Janeiro. SCJ said in a statement that it will distribute thousands of bottles of repellent to athletes, staff and volunteers at the games, which begin Aug. 5, amid an outbreak of mosquito-borne Zika virus that has been particularly widespread in Brazil. SCJ has had factories working around the clock globally to manufacture Off! products since November. The Olympic deal is with the Rio 2016 Organizing Committee.
SCJ has also made news by agreeing on July 1 to acquire Babyganics, a fast-growing organic household and personal-care brand targeted at households with infants. It’s the latest move into organic and natural products for a company that acquired the Mrs. Meyer’s Clean Day and Caldrea natural cleaning brands.
Post a Comment