Hasta La Creative!

“Today’s customer-centric CMO role is exceptionally complex and requires the right balance of left as well as right brain skills, and very importantly, a differentiated set of leadership competencies,” said Caren Fleit, senior client partner and leader of Korn Ferry’s marketing center of expertise. “CMOs with this unique profile are in high demand and are often recruited to lead the next transformation. Also, in some cases, short tenure can be attributed to the organization not being well aligned behind the change that the CMO is tasked with leading.”

CMOs are also among the youngest executives in the C-suite, with an average age of 52. Only chief information officers are younger, and by just one year, with an average age of 51, according to the report.

Marketing leadership turnover continued to soar last year. Recruiting firm Russell Reynolds tracked 177 marketing leadership appointments in the last two quarters of the year, up from 173 in the first half of the year. Total turnover for 2016 was the highest since Russell Reynolds began tracking it four years ago, according to a recent report. Of the CMOs who moved on in the first half of the year, 9% were internally promoted and more than 60% left their company for a new opportunity.

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