Low-Budget Shows Leap From Web to TV to Attract Big Money
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Back in 2010, when YouTube was big on pugs performing tricks and Netflix hadn’t won awards for “House of Cards,” Hollywood actress Julia Stiles signed on to “Blue,” a web series in which she plays a single mom who works at a desk by day and between the sheets at night.
“I felt why not, we wouldn’t have a network afraid of our ratings,” Ms. Stiles, a veteran of blockbuster films and Showtime’s “Dexter,” said in an interview in London last week. “Back then, I wasn’t sure what to make of the internet as a platform.”
“Blue” has serious credentials, with Rodrigo Garcia, who directed HBO’s “Six Feet Under,” and Jon Avnet, director of Oscar winner “Fried Green Tomatoes,” calling the shots. And after eight-minute segments ran on YouTube for two seasons and on web-streaming service Hulu for a third, the show now has the attention of the big money.
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