Feb
02
Louis Vuitton does a TV commercial – about “journeys” switching tactic from glitzy fashion to travel heritage
Posted in: UncategorizedIn non superbowl ad news, Louis Vuitton temporarily stops duping Yale students into drawing Louis Vuitton ads on the university yard or featuring pictures of Mikhail Gorbachev and other celebs using their luggage in traditional fashion spreads and instead now launch a TV commercial for the first time. The 90-second spot was shot in France, Spain, India and Japan and focuses on travel rather than fashion.
Louis Vuitton, a unit of LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.†Well, that’s not counting Chanel I guess, since they’ve been at it for some time.
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