Feb
19
‘Lost’ Has Best Ratings of This Season
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — The Nielsen ratings that quantify how many watch are the result of statistical science. What they don't account for is social science. But even a sociologist may have a hard time explaining why "Lost," the ABC drama whose opaque story line loses even faithful fans, rose 18% from last week to a 5.2/13 rating and share in the ad-centric 18-to-49 demographic. And why Fox's "Lie to Me," the more episodic drama with an "American Idol" lead-in, eroded 13% from its most recent showing, to a series-low 4.1/10.
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