Los Angeles Times Relaunches Sunday Magazine


NEW YORK (AdAge.com) — When the Los Angeles Times publishes the first issue of its new glossy monthly inside the Sunday paper Sept. 7, readers won't mistake it for the recently deceased Los Angeles Times Magazine. The new monthly will be called LA, partly to stand apart from the old Times Magazine and its newsroom staff. And its production by magazine pros without newsroom ties, moreover, will show everywhere from the table of contents to its photos.

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