Mar
12
L'Oreal USA Moves to Make All Types of Ads — Online and Off — 'Shoppable'
Posted in: Uncategorized
L’Oreal USA has reached a deal with Powa Technologies that could allow the beauty giant to essentially tag any of its advertising, promotions or in-store materials to allow for instant e-commmerce purchases of the featured products.
L’Oreal said in a statement that the PowaTag technology can “transform any consumer touch point, from print and TV advertising to e-commerce, retail stores and social media into a platform for mobile transactions, promotions and more on person’s smartphone.”
PowaTag provides 2-D barcodes that consumers can scan with an app to order products quickly.
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