Hasta La Creative!

L’Oreal USA is bringing in Colgate-Palmolive Co.’s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.

Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L’Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh’s title will be senior VP of omni-media for the L’Oreal USA CMO group, the company said.

Ms. Schwartzman, after 14 years in the top U.S. media role at L’Oreal, will become special adviser to Frederick Roze, president of L’Oreal Americas, “working on special projects within the media and publishing space,” the company said in a statement.

Continue reading at AdAge.com