Jul
31
L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI
Posted in: UncategorizedTesting products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations. L’Or?al wants to change that. The beauty giant, which owns…
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