Hasta La Creative!

Often I’ve asked: What would happen if you combined the Fruit of the Loom guys with Cirque du Soleil? The topic came up in my shrink’s office just last week and scored me a Valium refill. Which brings us to this Loom spot by The Richards Group, which fuses tribal rhythms, sexy choreography, trapeze artists, hot chicks in underwear, a lip-syncing apple who resembles Rudy Giuliani and a sitar-strumming bunch of grapes, in a performance that plays out quite frequently in my troubled psyche after too many Gummi Bears and not enough sleep. Normally I’m not a big Cirque fan, but if the shows were this good, I’d pay to see it. Maybe I need my head examined. That’s what my last performance review said, at any rate.

—Posted by David Gianatasio