Looking for attention: Attn takes out Hollywood sign for its Facebook news show
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New-media startup Attn just put up a billboard on Sunset Boulevard to get the word out about the new show it is making with Facebook. Somebody had to do it, and it wasn’t likely to be Facebook.
This summer, Attn forged a partnership with Facebook to create the show “Undivided,” joining CNN, Fox News, ABC, Insider, NowThis and others developing digital news programs for Faceook’s Watch streaming video hub. It’s not unusual that a media company would market its own Watch show, but the billboard is the first to promote one of the new news programs. The billboard also illustrates how much media companies hope to reap from appearing on Watch.
“We want to be looked upon as a brand that can play with the big boys,” says Brad Haugen, president of Attn. “Sunset Boulevard is right up there with Times Square, and now we are right up there with a billboard alongside Netflix and Amazon.”
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