Jan
11
Longstanding B-to-B CMO Says BMA, ANA Merger Was Needed
Posted in: UncategorizedKathy Button Bell has served as VP-CMO at global engineering company Emerson for more than 15 years.
The $24.5 billion company, which celebrates its 125th anniversary this year, has businesses ranging from industrial automation to climate technologies.
In her 15 years as CMO, Ms. Bell has led marketing efforts including a rebranding campaign launched in 2001 called “Consider It Solved;” customer-focused ad campaigns such as “It’s Never Been Done Before;” and innovative social media efforts and mobile apps for business units.
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